During the exhibition, a series of events will be held, including the International Coffee Innovation Forum, the North China Coffee Trade Conference, the Beijing-Tianjin-Hebei Coffee Masters Competition, the Coffee Packaging Design Competition, and the Jin Coffee Culture Festival. The show is committed to creating a four-in-one and multi-dimensional industry ecosystem of “Exhibit, Conference, Competition and Festival,” achieving deep integration of industry matchmaking, knowledge exchange, skill refinement, and consumer experience, and promoting Tianjin as the northern innovation engine and trendsetting hub of China’s coffee industry.

International Coffee Innovation Forum: Global leaders of the coffee industry, technology pioneers, and interdisciplinary scholars will gather in Tianjin to engage in in-depth discussions on cutting-edge topics such as sustainable cultivation, digitalized supply chains, and flavor science, and to authoritatively release the annual “Northern China Coffee Innovation Trend Report.”

North China Coffee Trade Conference: It features a dedicated origin sourcing & matchmaking zone, based on the logistical advantages of Tianjin Port and the supportive policies of the Free Trade Zone. It aims to provide overseas coffee plantations, domestic distributors, and buyers in North China with an efficient and transparent business matchmaking platform, helping to establish a regional reference pricing system for bulk coffee commodities.

Beijing-Tianjin-Hebei Coffee Masters Competition: For the first time, the competition introduces a format focused on the development of regionally inspired flavors, targeting consumer preferences in the North China market. It encourages participants to create distinctive blend recipes that combine innovation with commercial potential, to drive precise connections between coffee-producing regions and consumers.

Coffee Packaging Design Competition: With the themes of green sustainability and youthful expression, the competition collaborates with university design departments and eco-friendly material companies to jointly explore innovative approaches in packaging that enhance the consumer experience, shape brand storytelling, and promote sustainable practices.